{"id":17,"date":"2013-09-16T16:55:12","date_gmt":"2013-09-16T16:55:12","guid":{"rendered":"http:\/\/thepinkbox.net\/web\/?page_id=17"},"modified":"2014-02-21T05:34:14","modified_gmt":"2014-02-21T05:34:14","slug":"why-gay-marketing","status":"publish","type":"page","link":"https:\/\/thepinkbox.net\/?page_id=17","title":{"rendered":"Why Gay Marketing"},"content":{"rendered":"

Most companies cannot afford to continue to fund large,<\/strong> mass marketing budgets allocated across
\nbroad target groups, which result in unacceptable\"imagesCATJR4OJ\"<\/a> levels of waste and slippage.<\/p>\n

In the context of globalization, the consumer desire for personalized marketing is becoming increasingly important.<\/p>\n

Today\u2019s market is rampant with over-capacity and saturation; and is largely driven by price.<\/p>\n

To successfully compete in this market dynamic, companies must identify and build Brand loyalty with NEW consumer groups, while maintaining the affinity of their loyal consumer base.<\/p>\n

In fact, almost 200 Fortune 500\u00ae Companies and Brands are already conducting targeted, specialized and
\nniche marketing to the Gay and Lesbian \"imagesOITNYRH0\"<\/a>Community.<\/p>\n

It is clear that marketing to the Gay and Lesbian Community is an enormous opportunity, especially when evaluating which consumer groups are ineffectively being reached through the current marketing paradigm.<\/p>\n

Ten good reasons for Gay and Lesbian Community Marketing:<\/strong>
\n1. The Gay and Lesbian Community makes up between 10-15% of a country\u2019s population.
\n2. The Gay Community is an affluent target market, with higher income levels (DINKS: Dual income, no kids) \u2013 and more importantly, higher disposable income levels versus mainstream consumers.
\n3. Gays also have more \u201cdisposable time\u201d vs. mainstream consumers (DINKS).
\n4. The Gay Community delivers a much higher return on marketing investment and believes in the \u201cPut your money where your mouth is\u201d Concept. This is in relation to the mainstream consumers who feel annoyed with the multitude of marketing activities bombarding them each day.
\n5. Gays and Lesbians are known to be tremendously brand loyal \u2013 particularly when they are directly spoken to in a clearly branded, engaging and relevant manner though their own Media channels.
\n6. Gays are trend setters (\u201cEarly Adopters\u201d) across many different product categories (e.g. travel, fashion, music, personal care, electronics, home decor, etc.).
\n7. The Gay and Lesbian Community is a confident, communicative and influential target group (\u201cOut and Proud\u201d).
\n8. The Gay and Lesbian Community can be reached with highly targeted and cost efficient marketing activities \u2013 at a fraction of the cost of traditional mainstream marketing efforts.
\n9. A number of Fortune 500 companies have been actively, consistently and successfully marketing to the Gay and Lesbian Community for many years. This marketing spend has increased 3-fold over the past few years in the USA.
\n10. With The Pink Box, companies finally have the partner with the experience, knowledge and competence they require to successfully market to the Gay and Lesbian Community at large.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Most companies cannot afford to continue to fund large, mass marketing budgets allocated across broad target groups, which result in unacceptable levels of waste and slippage. In the context of globalization, the consumer desire for personalized marketing is becoming increasingly important. Today\u2019s market is rampant with over-capacity and saturation; and is largely driven by price. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/pages\/17"}],"collection":[{"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepinkbox.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17"}],"version-history":[{"count":16,"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/pages\/17\/revisions\/209"}],"up":[{"embeddable":true,"href":"https:\/\/thepinkbox.net\/index.php?rest_route=\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/thepinkbox.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}